I’m participating in this great ecourse by Liv Lane, called How to Build a Blog You Truly Love. I’m sure some reading this may wonder, “What Aimee, you don’t love your blog already?” And my response, “No, I don’t. In fact, I’ve fell out of love with my blog and business altogether.”

For me, taking this course was much greater than my blog, in fact, I signed up for the course because I wanted to use it as a way to fall back in love with my business.  In my mind, I actually renamed the course “How to build a business you love.” You see, Style for Grace started because I had such fabulous memories growing up with my mother constantly sewing, making my sisters and I these one of a kind dresses. When I was pregnant with my oldest daughter Grace, I wanted her to have the same thing.  I also wanted to be my own boss, create something unique that reflected who I was and I wanted to be in the driver seat of my destiny. I need to emphasize that at that time, I really, really wanted to be my own boss.  So off I went, I launched styleforgrace.com in 2008 and it has been and interesting ride, but truth be told, the site never really blossomed into what I wanted it to be.

A photo of Grace from the first Style for Grace photoshoot

And I’m the one to blame for that not happening!

You see, instead of digging deeper into what I wanted Style for Grace to be, I thought I would broaden my services and become a catch all and do weddings, proms, and really any and all special occasions for anyone. My business grew, but I wasn’t loving it. I was going through the motions. Everything felt forced. This fairy tale image of me serving as my own boss was at times misery.

I actually thought about closing up shop…

Photo from Dermot O’Halloran via Flickr

Then I stumbled upon Liv’s ecourse and thought this would be my opportunity to really hone in on what’s important and how I want to define my business. At this point, I’m three years into the business, I’m older, wiser and understand that my journey is so much larger than “being my own boss.”

So for today’s post, which has been inside me for quite some time,  I thought I would be bold and announce a new direction for Style for Grace.

In the next few months, Style for Grace will take a new, more focused direction. We will say farewell to some of our offers (wedding dresses, prom dresses, design your own dress center for girls) and continue to offer the services that are closest to my heart and what I know is Style for Grace’s true niche. We absolutely love our heirloom dress services and flower girl dress services. Together they are the heart and lifeline of Style for Grace!

Caroline, my second, is wearing the LaLiberte Family Heirloom Baptism Gown that I made from my wedding dress. Grace wore it, Caroline wore it and I hope it becomes the family heirloom piece for generations to come.

Can I tell you how liberating this annoucement is for me? Yeah!



7 Responses to A new direction for Style for Grace

  1. Patti says:

    Your daughters are beautiful and their clothes are cute too!

    Much success with your business.

  2. Christie says:

    Congratulations on taking a big, bold, brave new step. It is hard to step out of your comfort zone, but you have done it in a big way. Yay you!

  3. Heather says:

    Wow, very brave. I am sure that it was hard to make that decision, but don’t you feel a weight lifted off your shoulders? I am excited to see how it blossoms.

  4. Love Quotes says:

    Life, the gift of nature Love, the gift of life A Kiss, the gift of Love. – Source Unknown

  5. Laney says:

    Yay You! for stepping out and changing the direction of your business! I can feel the liberation in your voice. Staying true to your heart is so important and you seem to be well on your way.

  6. Naomi says:

    Amazing dresses! I’m so happy for you that your business will be more of what you want and deserve.

  7. bright grace to you
    in your blogging:)
    enjoy this beautiful journey,

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